Fanscape

Are Banner Ads Dead?

Larry Weintraub spoke with MarketingVox about MSNBC.com's new site design and the reduction of banner ads.

Weintraub points out that banner ads and other graphic-based ads won’t soon go away, but they should become more appealing by featuring content that pertains to readers’ needs based upon where they live and what other websites they’ve recently visited.

Click HERE to read more.

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