April 2010 | Blog

Apr 21 2010 | News | No Comments

White Paper: Pitching to Bloggers

Fanscape, along with the Word of Mouth Marketing Association (WOMMA), have published the following white paper highlighting the best practices when it comes to connecting with and engaging a blogger. DOWNLOAD NOW...

Apr 20 2010 | Stats & Facts | News | No Comments

White Paper: 4 Reasons to Use Social Media for Your Business

The focus of this Fanscape white paper is the four reasons a business should be employing Social Media tactics for its brand and its products. If you are just dabbling in Social Media then you may still not be sure what exactly it will do for you or where it fits in to your company structure. You’ve probably created a Twitter account, built a simple Facebook page and maybe even added a company blog to your website. Good. That’s a great start. Now step back for a minute and think about what this is all for. Download Now...

Apr 20 2010 | News | No Comments

White Paper: Measuring the Results of Your Twitter Contest

Twitter offers companies and brands an opportunity to reach a large and active audience. But as marketers are quickly learning, a “build it and they will come” strategy only works so far in gaining and retaining follower. Marketers are utilizing Twitter to run contests whether by asking followers to retweet a message or by replying to a trivia question for a chance to win a prize. These promotions create engagement and expand the reach of the brand’s message beyond just their immediate followers. But how do you measure the promotion's success? The focus of this white paper is the free tools that can help you measure the results of your Twitter contest or sweepstakes to determine the success of the promotion....

Apr 19 2010 | News | No Comments

6 experimental social media campaigns

Fanscape CEO, Larry Weintraub, wrote the following piece for iMedia Connection about some interesting and successful Social Media campaigns. As brands flock to the social space, many are feeling their way and testing the waters, while others who strive for innovation must push harder than ever to stay ahead of the curve. It is exciting to watch companies creating premium content exclusive to their social properties and making use of existing tools in new ways. The low barrier to entry and relative affordability of social media allows brands to make bold strategic decisions and often create environments that stimulate creativity, reward risk takers, and consistently provide the best return on investment -- customer engagement. What follows are six examples of companies experiment...

Apr 2 2010 | News | No Comments

Over the Rainbow?

Larry Weintraub participated in a creative roundtable discussing the new Skittles.com site for OMMA. His thoughts on the redesign include it reminding him of Monty Python - being that "it's got some of that '60s era vibe, yet it's modern at the same time, and it ties in with their wacky, psychedelic, twisted world." Click HERE...

Apr 1 2010 | News | No Comments

Chatroulette the latest way to meet strangers online

Larry Weintraub spoke with the TImes Union about the relatively new Chat Roulette craze. He mentioned that like all social media, there are things to watch out for. Chatroulette was started in November by a 17-year-old in Russia, but about half of all Chatroulette spins connect you with someone from the United States, according to the Camden, N.J.-based database research firm RJMetrics. Chatroulette is popular enough to have spawned an offshoot, FaceRoulette, which is linked to your Facebook account. FaceRoulette is less popular here because it doesn't allow you to be anonymous. ...Frazier estimates that 60 percent of what she co>...