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News: June 2010

Jun 29 2010 | News | No Comments

Are Banner Ads Dead?

Larry Weintraub spoke with MarketingVox about MSNBC.com's new site design and the reduction of banner ads.         Weintraub points out that banner ads and other graphic-based ads won’t soon go away, but they should become more appealing by featuring content that pertains to readers’ needs based upon where they live and what other websites they’ve recently visited. Click HERE...

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Jun 28 2010 | News | No Comments

Zynga Draws Record VC Funding

Fanscape CEO, Larry Weintraub, spoke with Internet Evolution about the success of Zynga and why VCs are lining up to fund this social gaming company. He mentions that Zynga has proven that there is an audience for social gaming and it is much bigger than expected. ...

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Jun 15 2010 | News | No Comments

Follow the FTC's Street Team Guidelines: 4 Recommendations for Offline and Online Promos

Fanscape President, Terry Dry spoke with MarketingSherpa about the FTC guidelines as they relate to Street Teams. He addressed the need for transparency and stated that the FTC's guidelines shouldn't change a thing for anyone who's good at what they're doing and who is doing it the right way. ...

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Jun 1 2010 | News | No Comments

Looking for a job? Highlight your personal brand

Larry Weintraub wrote a great educational piece for iMedia Connection on how to build your personal brand before looking for that first or new job. In the piece he boiled it down to three main points 1. LinkedIn 2. Blog 3. Lose big           Click HERE ...

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