September 2009 | Blog

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News: September 2009

Sep 30 2009 | News | No Comments

Larry Weintraub on Social Media

Fanscape CEO, Larry Weintraub, is interviewed on the topic of the media's use of social media. The Q&A appears on OurBlook.com. How do reporters use social media to send out information to people they want to receive it? Which media do they use, and is it easy? LW: Many reporters are extending their own personal brand already. They have blogs, Twitter accounts, Facebook profiles, etc. Because they are so easy to use, reporters are allowing themselves to become friends with their readers through social media and solicit feedback and answer questions. This helps the publications for which they write as well as themselves should they leave that publication, write a book, or make a public appearance. A great example of this is Rolling Stone reporter Matt Taibbi. Matt contributes to a co...

Sep 29 2009 | News | No Comments

Case studies: The value of online fandom

This piece, written by Fanscape's CEO, Larry Weintraub appears on the front page of iMedia Connection. The piece addresses online fandom and the importance of this simple question: 'If I were the customer, why would I care?" Click HERE...

Sep 1 2009 | News | No Comments

7-Eleven, Whole Foods Come Together for Fab 4

In the current issue of Brandweek, Terry Dry, President of Fanscape, provides his thoughts about how huge the upcoming The Beatles: Rock Band will be. "...it's going to surprise people how big it is," he states.Read the whole story HERE.