October 2009 | Blog

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News: October 2009

Oct 14 2009 | News | No Comments

Brand Evangelists: A case study on incorporating influencers into the marketing fold

Fanscape CEO, Larry Weintraub is the featured presenter in WOMMA's weekly Webinar series, WOMMA Wednesdays. This session examines the affect influencers can have on a social media campaign and why they have become so important to a brand’s success. Click HERE ...

Oct 13 2009 | News | No Comments

Promo's 2009 PRO Award Winners Announced

Fanscape worked alongside The Marketing Arm (TMA) to create an winning word-of-mouth campaign for GameStop's Guitar Hero promotion at this year's PRO Awards. Click HERE to see all the 2009 winners. Reade more about Fanscape's work with GameStop...

Oct 9 2009 | News | No Comments

Record Labels Are Losing Power to Fans, Artists

Fanscape CEO, Larry Weintraub, addresses what the record company of the future will look like for MediaShift. An Entirely New Model The record company of the future is a one or two person operation. It's the artist and if the artist is not a business person, it's their 'manager.' The artist finds a way to record their music on the cheap. Whether they record it live at a club or multi-tracked on their home computer, it costs them very little. If they want to spend a little more, they have a job and put a little cash aside each month. Click HERE...

Oct 6 2009 | News | No Comments

Fanscape Staff Additions

Fanscape, Inc. announces the addition of four new staffers to its expanding office. Fanscape CEO, Larry Weintraub, introduces Account Director, Mary Michael Marlo; Manager, Corporate Communications, Natalie Svider; Senior Manager, Social Media, Eric Fransen; and Coordinator, Digital Communications, Irene Shin. The company has seen a great deal of growth in 2009 and continues to add staff to meet the demands of its top-notch clients. Outlets covering this news include Los Angeles Business Journal...